Joomla! Cash

Author(s): Brandon Dawson
Publisher: Packt Publishing
Pages: 180
ISBN: 978-1847191403
ASIN: 1847191401
Release Date: 11th March 2007


This is actually a misnomer. Joomla! Cash should really be retitled How to Market your Website using a Content Management System, but Hey, I'll Throw in a Little Joomla!. That's not to totally denigrate author Brandon Dawson's efforts - some of what he is saying is laudable and would be useful for any website developer. The reality of it is though there is precious little Joomla! in this book and it is difficult to understand how it became to be published on such a threadbare premise.

The book's strength is in its organisation. It starts badly - the first chapter extols the mantra of being a 'Warrior' and I'm beginning to think I've walked into a political conference. Furthermore, the tone is preachy and condescending. Chapter 2 concerns the marketing plan and covers such topics as traffic generation and visitor and traffic analysis. There is useful information in here for any web builder, and these topics are given more detailed analysis with their own subsequent chapters. By chapter 5, on site layout and optimisation, we are over halfway through this lightweight book and yet there has been precious little Joomla-centric content.

Moving on to chapter 6 and the subject is revenue generation with banners and affiliate programs. The book guides the user through the installation and configuration of advert systems on Joomla! and introduces the VirtualMart online shopping add-on. However, given the title of this book, I would imagine that most potential purchases would be buying the book with the intention of setting up an online store. They will be frustrated with the few pages devoted to VirtualMart.

Chapter 7 moves on to disaster recovery. Well, every site needs this - but do we need it in a book with the title Joomla! Cash? The final chapter is self-promotion - beat your competitors in your home town and get more website building commissions - again one has to question the benefit of its inclusion in this book.

In summary, the content of this book is bizarre - it seldom delivers precisely what the purchaser wants, it's threadbare with few pages and loads of whitespace, and at times veers towards being patronising. There are a few worthy snippets on website design but nowhere near enough to warrant a purchase.